Exhibition Hall / Friday 14:40 - 15:10

Enhancing Your Profile, with Julia Kendrick

This session is worth 0.5 CPD Points

With intense competition in the aesthetic industry and the challenge of increasingly discerning consumers, how do you establish and enhance your profile? In this session, award-winning business strategy and communications expert Julia Kendrick reveals how to utilise smart PR and marketing techniques in a multi-channel approach to engage, build and retain customers – starting with the building blocks of effective differentiation and driving upwards to a compelling social media and traditional press strategy. What are the key communications techniques that your aesthetic business simply won’t survive without? Come to this session to find out!