Exhibition Hall / Saturday 09:50 - 10:20
Understanding Your Competitors' Digital Marketing and Strategy, with Adam Hampson
This session is worth 0.5 CPD Points
With more and more clinics opening, the competition is on to get your brand to stay ahead and stand out. If you want to be truly successful in business, it pays to have a strong strategy in place, with planned activity across all digital platforms – from Facebook and Instagram to Google and Email. In this talk, Hampson will go over both the easy methods and complex software you’ll need to gain insight into your competitors’ strategy – whether it’s the keywords the use, the ads and offers they run, or the social media content they post.